Unlocking The Morning Ritual

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I launched my first business when I was 11. I spent the summer delivering lunch for $1 to all of my Mom’s friends. Before Seamless and Postmates, there was me and my one-woman lunch delivery service. My Mom, a small business owner, encouraged me with a folder of all the local restaurant menus she...

05 Oct

Marketers, Mickey Mouse, and Omni Orlando

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Before we dive into details. Let's take a cocktail break. Shall we? Fresh, on the rocks, poolside margarita? Yes, please! Russell, our fantastic poolside server, gladly obliged. Thanks for the margs, Russell! My boyfriend and I just returned from marketing retreat, Social Fresh West, at the 4-star Omni Orlando Resort at ChampionsGate in Orlando, FL. Thanks...

24 Jul

Daily emails for bold women (and special announcement!)

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3... Years since I had the first idea for TASTEdaily. 9... Months since we launched TASTEdaily beta. 120... Days since our official TASTEdaily launch party. Finding the right partner for sharing inspirational stories? Priceless. Especially partners who are in line with our TASTEdaily BIG THREE. The three words (and questions) that help guide TASTEdaily: Empowering – Is this bold...

07 Nov

Global Director of Social #ItsOfficial

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Social media is exciting. It’s innovative. It’s cutting edge. It's a lot like our city. I remember my start, helping non-profits raise awareness and raise money through these new, amazing social media tools. Back then I focused on social media for social good, getting the word out for Women In Need and Hope...

12 Sep

What The Data Says About Our Twitter & Facebook Assumptions

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There are many written and unwritten rules on how to use Twitter and Facebook for marketing. Some may say, “ retweet this way” or “reply to Facebook comments” that way. The most helpful of these rules are the ones based on hard data. Eric Boggs of Argyle Social shared a new--and...

09 Sep

3 Content Marketing Questions Answered

Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies....

09 Sep

The Shack Gets Social

You expect young tech startups and hip software companies to lead the way when it comes to social media. So it’s a nice surprise to see an exciting program coming from more established brands.. RadioShack, a 90-year-old retail brand, has been dusting off its image in big ways and its...

21 Jul

The Facebook Sessions: Are You Marketing to the 51%?

Justin Kistner’s Internet Week presentation, webtrend’s Facebook Sessions, focused on the facts and figures around Facebook marketing. He began by explaining that social media is the #1 online activity. He compared the rising growth of Facebook and Facebook activity to the declining visits to most corporate websites. Some of the examples...

13 Jun

A Likeable Surprise: 40 People Offered $500 and the Chance to Give

As part of Internet Week New York, Likeable Media launched its inaugural Likeable U: Class of 2011 conference on Wednesday. Likeable CEO Dave Kerpen took the stage to introduce Restaurant.com CEO Cary Chessick and the much anticipated “Surprise and Delight: How a Little Surprise Can Create a Lot of Delight” presentation. After...

10 Jun

You Don’t Have to Like ALL Your Facebook Fans

The latest update to Facebook Fan Pages includes the option to “unlike” a fan. This brings a sigh of relief for fan pages experiencing an influx of spam or inappropriate postings. Recall that in February, Facebook allowed fan pages to “like” other fan pages. This update allowed fan pages to...

21 Apr