Social media is exciting. It’s innovative. It’s cutting edge.
It’s a lot like our city.
I remember my start, helping non-profits raise awareness and raise money through these new, amazing social media tools.
Back then I focused on social media for social good, getting the word out for Women In Need and Hope for Haiti, and other important causes. And I hustled through the streets of New York, hoping to make a difference as I found my way professionally.
It felt like social was changing everything. Democratizing everything.
I’ve been lucky to work in this new industry as a social media ambassador-of-sorts for nearly 4 years now. From leading the flagship Tweetsgiving event in NYC, to launching and strategizing social media efforts for a variety of brands from big pharma to French food.
Social has proven to be constantly rewarding and constantly challenging.
And now, I’ve taken the next step in my career – into a role seemingly designed for me and my background – bursting with opportunity for innovation.
I’m excited to share my new role as Global Director of Social Media at Kiehl’s.
I’m thrilled to take this next step and join an awesomely hip beauty company – homegrown in our very own East Village.
Kiehl’s represents the very heart of my values, passion, and personal interests. Philanthropy and giving are deeply rooted into everything they do – if you haven’t heard of #KiehlsGives you will soon!
And, of course, the amazing skincare products! Don’t even get me started on Creme de Corps or Midnight Recovery. Beauty staples.
Thanks to my amazing family and friends who have been with me on this journey – I’m having a Melanie Griffith/Tess McGill moment, so you’ll have to excuse me.