On the Chevy SXSW Roadtrip down to Austin, one of our team’s many stops was at the CNN Headquarters in Atlanta, GA. We stopped to get a chance to speak with and interview CNN’s Chief Marketing Officer, Scot Safon. Scot was great and really gave us a rare chance to see where CNN and other Turner properties are headed with social media.
CNN is truly leading the way when it comes to media outlets using social media. For some time their reporters have been blending social media into their on air reporting and to get feedback from viewers. Their citizen journalism website, iReport, continues to grow and lead a new field. Thank you to Scot for giving us a great interview. Check out some of the photos from our visit below.